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Kelloggs España, S.L.

Alcobendas (Madrid)


Prácticas curriculares del estudio Programa CITIUS de Iniciación profesional en la Empresa (Universidad Autónoma de Madrid)

¿Qué ofrece la empresa?

  • 1 plaza de prácticas en Kelloggs España, S.L.
  • Bolsa de ayuda de 800,00€ brutos mensuales
  • 8h. diarias en Jornada completa
  • Centro de prácticas en España: Avda. Europa, 19, 28108 - Alcobendas (Madrid)

¿Qué perfil busca la empresa?

  • Titulado universitario de grado o Titulado universitario pre-Bolonia: Grado en Marketing e Investigación de Mercados, Grado en Comercio, Grado en Economía, Grado en Administración y Dirección de Empresas ADE
  • Competencias en Idiomas: nivel C1 de Inglés.

Pruebas de competencias

Para participar en el proceso de selección debes realizar estas pruebas:

Plan de formación propuesto

At Kellogg's we have a vision of enriching and delighting the world through foods and brands that matter; with the purpose of nourishing families so that they can flourish and thrive.

Our Vision and Purpose are at the heart of everything we do. Simple yet powerful, they define why we're here and where we're going - made possible by the extraordinary talent of everyone who works here. People like you. Our heritage, through the inspiration of W.K. Kellogg, continues to drive our company and keeps us committed to creating a stronger future every day, by putting people first in everything we do.

Operating in more than 180 countries, across 6 continents, with dedication and passion from each and every one of our 30,000 employees, we are extremely proud of our ever growing portfolio of over 1,600 food products, which include iconic brands such as Pringles, Frosties, Special K and Corn Flakes.

Our company is a place where innovation lives on, where we never stop learning and where we’re excited about tomorrow. It is this belief that brings us together and sets us apart.


In your role as a Commercial Strategy Trainee at Kellogg, you will be part of our success by:

Providing support within Commercial Strategy department in all things related with:

Providing support within Category Management department in all things related with:

  • Execute plans based on the company strategy per category & channel based on shopper and consumer needs, shopping missions and levers identified: product, price, promotion, positioning & visibility.
  • Execute customer strategy within Category Management plans.
  • Track and analyse execution of CATMAN decisions in POS, influencing share of fixture space, levels of distribution, maximizing visibility of Kellogg products, and building customer Engagement.
  • Prepare presentations and commercial proposals using Information Sources, Customer Data, POS and other reports for the customers assigned
  • Within the innovation process and in coordination with the CBU team, build up SKU's weighted distribution to know the potential of the product and control the process (volumes for KSOP and tracking WD per customer) for year of launch.
  • Impulse, track and monitor numeric distribution in AFH 


As well as a hunger to learn and succeed in the role, to be considered for this position you must be able to meet the following requirements:

Bachelor in Business Administration, Management, Commerce, ITM, Economics or related field.

Fluent English and Spanish



Some experience in sales or marketing areas in FMCG will be a valuable asset as well as Knowledge of IRI/Nielsen/TNS/Prospace databases.