Travel Distribution Product Marketing, Go-To-Market Intern

Amadeus IT Group, S.A.

Madrid (Madrid)

T/2025/47541


Què ofereix l'empresa?
  • 1 plaza de prácticas en Amadeus IT Group, S.A. de 6 meses per incorporar-se a julio 2025
  • Bolsa de ayuda de 1.200,00€ brutos mensuales
  • 7h. diarias en Jornada de mañana
  • Centre de pràctiques en España: Calle Salvador de Madariaga, 1 Madrid (Madrid)
  • La beca incluye matrícula en Máster de Formación Permanente en Productividad, Gestión Adaptativa e Innovación (Universidad Nebrija)
Quin perfil cerca l'empresa?
  • Estudiante de grado universitario a falta de TFG/PFC o Estudiante de grado universitario a falta de 1 asignatura o Estudiante de grado universitario a falta de 2 asignaturas o Estudiante de grado universitario a falta de 3 asignaturas o Titulado/a de grado universitario o Titulado/a de grado con máster universitario: Grado en Marketing y Comunicacion, Grado en Comunicación Global, Grado en Marketing y Comunidades Digitales, Grado en Administración y Dirección de Empresas ADE
  • Competències en Idiomes: nivel C1 de Inglés.
Pla de formació proposat

Amadeus is changing how the world travels. We're a team of 16,000 professionals and 149 nationalities, working together to transform travel. Our technology powers new ways to make travel simpler, more connected and accessible. Join us to help millions of people across the globe travel better. As a travel technology company we build the critical solutions that help airlines and airports, hotels and railways, search engines, travel agencies, tour operators and other travel players to run their operations and improve the travel experience, billions of times a year, all over the world.

Area Description

Join our dynamic Go-To-Market team in Product Marketing organization and take on a versatile role that immerses you in the strategic core of our marketing initiatives. Collaborating closely with Amadeus Product Marketing and Customer Marketing teams, you’ll be at the forefront of the content recipe and marketing strategy for multiple Amadeus products. This role offers a unique opportunity to develop your skills in content creation, sales enablement strategy, and cross-functional teamwork, while gaining valuable insights into the convergence of technology and evolving needs of travel sellers in the global marketplace. 

Project Description

• Create / revamp / update / rebrand the sales and marketing collateral for multiple Travel Distribution products and ser-vices.
• Collaborate with TRU Customer Marketing on the marketing activities and website to support strategic product priorities.
• Bring the sales enablement materials to the next level with new-gen videos and testimonials
• Contribute to the organization of the upcoming Amadeus Product Advisory Board events
 
Accountabilities
  • Participate in the definition of the product positioning and messaging for multiple Amadeus products and solutions, creating compelling value propositions for both internal and ex-ternal audiences. Work and align with Product Management and Product Marketing teams to ensure that the positioning reflects the real business value of the product or service and addresses real business challenges of our travel seller customers in the different regions. 
  • Develop customer-facing sales & marketing collateral at product level (sales presentation, sales sheets, infographics, case studies, demo videos…) to support the commercial organization on product related conversations with travel seller customer, and to be leveraged for marketing campaigns. Maintain the product content assets, making sure that they are up to date with the latest roadmap deliverables. 
  • Brief TRU Marketing teams on the type of marketing program required for our strategic products (positioning, lead generation, adoption…), product positioning, product target audience, product revenue objectives…
  • Collaborate with TRU Marketing to ideate and develop the campaigns: define channels, develop campaign messaging, create the necessary content assets.
  • Own the campaign performance monitoring and campaign results measuring against expected impact. 
  • Product Launches: own the MarCom stream of Amadeus Go-To-Market process, creating the minimum necessary sales collateral and required translations to enable the successful launch of our products and solutions in the different markets.   
  • Product Lifecycle / Product User Groups: support the organization of the Amadeus Product Advisory Boards (events), intended to gather the necessary customer feedback on our new products / features to complete the different stages of the Product Lifecycle. 

Learning

  • Communication: improving written and verbal communication skills - ability to produce written communication that tells a compelling story; ability to deliver presentations and conveying ideas to other team members and internal stakeholders effectively.
  • Technical excellence: gaining foundational knowledge in both online and offline marketing - ability to translate complex technical product information into persuasive themes and engaging content; ability to create various types of sales and marketing assets; ability to optimize content for different platforms and formats; understanding various channels for content distribution including email marketing, social media, and events.
  • Customer focus: tailoring content to address the specific needs, preferences, and pain points of distinct travel sellers’ profiles and buyer personas. 
  • Analytical thinking: ability to analyze data related to content performance to refine content strategies; ability to track, measure and benchmark campaign results and channel performance metrics across the various stages of the marketing funnel, evaluating campaign success in terms of actual business impact compared to pre-defined objectives. 
  • Building relations: engaging with various internal stakeholders from different business areas (such as commercial, product marketing, product management, customer marketing, go-to-market), fostering professional relationships that are crucial for the effective development of the product content marketing role. 
  • Project management: collaborating with cross-functional teams, managing deadlines, and adapting to shifting priorities; gaining experience in coordinating with external agencies for content creation.
  • Business acumen: gaining basic understanding of Amadeus products, principles of the industry in which we operate, and basic financial terminology applicable to marketing; understanding how content marketing contributes to broader business objectives such as brand awareness, led generation, driving adoption, and fostering customer retention.
Requirements
  • Fluency in English is essential.
  • Basic understanding of both online and offline marketing concepts and strategies, such as content optimization, various marketing channels, and basic analytics.
  • Good writing skills – clear, concise, and engaging – essential for crafting compelling product content across diverse formats such as sales presentations, infographics, sales sheets, case studies…
  • Good communication skills, essential for collaborating with cross-functional teams, involving the ability to articulate ideas clearly, actively receive and integrate feedback, and engage effectively with colleagues from diverse backgrounds. 
  • Capacity for innovative thinking and creativity in generating ideas for content and campaigns.
  • Attention to detail, crucial to uphold content accuracy, ensure error-free materials, and maintain alignment with brand guidelines.
  • Good graphic design skills using tools like Adobe Creative Suite and video edition. 
  • Adaptability and willingness to learn new skills. 
  • Passion for the travel industry coupled with genuine interest in technology. 
By applying to this internship, you understand and acknowledge that Amadeus will process your personal data in accordance with the following Privacy Policy: https://amadeus.com/en/policies/amadeus-careers-site-privacy-notice
* Please upload your CV in English
 
**Bear in mind that this internship will be for an initial period of 6 months, extendable for another 6.