B2B Marketing Communications places the customer at the heart of what we do. Our principle drivers are to:  1) Empower Our Sales team to achieve Sales Objectives 2) Engage, Inform & Inspire Our Customers & Prospects  and 3) Raise Brand Awareness.  These are executed & achieved across 6 strategic marketing platforms:  1) Content Marketing Strategy, 2) Digital Platforms, Portals & Lead Generation 3) Social Media, 4) PR & Media, 5) Events and 6) Industry Analysts & Consultants Engagement.  Each of these building blocks form a powerful marketing engine.

Objetivo:

The successful candidate would gain significant insight and contribute towards our Inbound Marketing Strategy and Lead Generation activities. In paralell, they would develop, create and deliver new content marketing assets across a diverse range of communication vehicles and leveraging multiple platforms, utilising various production tools.

Plan de formación: 

Participation in multiple workshops associated with design concepts, strategy planning and campaign execution/review and improvement cycle. Attendance at Global ICT events and where identified relevant business courses. The "real" activities of the role, combined with peer-peer engagement and external stakeholder sessions provide fertile and robust learning opportunities.

Funciones:

The candidate will be actively participating and contributing to the successful execution of our Inbound Marketing Strategy (development, design, execution, monitoring, re-design, measurement...), will lead the direct creation of new content marketing assets to support these activities and drive the ongoing integration programme of the relevant sales platforms.

Adobe Creative Suite (eg. Photoshop etc), Graphic Design Platforms, Content Management Systems (eg. Umbraco, Liferay, Drupal), Inbound Marketing Platforms (eg. Hubspot, SalesForce, Salesmanago), StoryBoarding, CRM Platforms (eg. Salesforce)